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For some that are starting up a new business a logo can be seen just as an inconvenient cost with little or no thought given to it. But should something that represents you and your business be left to chance?


The start of a new year is a popular time for companies to evaluate their business. It could be looking at their operations, their target market, their short and long term goals etc. Any one of these reasons could spark the need to look at how your company is branded to help you make these changes successful.


Wrong!! It should not even be the first step.
Getting a logo or brand mark is probably the first step for most, but really your brand journey should start right from your business idea.